Experience Designer / Strategist
A self-driven, passionate and dedicated designer, I am a staunch believer of “learning by doing”. This journey from being an technologist to designer gave me insights into the opportunities and challenges faced in the fast-paced industry. Aside from conceptualising and executing ideas I can be seen cracking jokes, compelling people to split with laughter, creating music or trying different cuisines. Having being self-taught in design and encouraged by the positive response I received, I was further convinced to step into the creative field. I began working as a Creative Visualizer with a start-up named Cogmat Digital Pvt. Ltd. Tasks ranging from managing the creative production, pitching ideas to brands and strategizing for new markets gave me a broad perspective of the digital industry. Having gained experience from the agency I had the opportunity to work with MTV as an Assistant Producer. I pushed my limits to start new initiatives and create a functional database rooted with analytics in order to map the content consumption pattern across media. Our team was responsible for MTV India and MTV Indies' experience products and partnerships, platform innovation for advertisers, multi-media planning as well as digital and on-ground campaigns. At MTV, I have constantly looked at pushing the boundaries of content and creative innovation, keeping up with the consumer demands in the dynamic entertainment industry. Besides from the work I have done at Cogmat and MTV, I am compassionate towards the needs of the underprivileged and truly believe in giving back to society through the work done by several organizations.
A quick run through of my education, what it means to me and how I think and work.
- Experience Design,
- UX Research,
- Ethnographic Research,
- Product Design,
- Digital Media Management,