Audience Specialist, Fans 1st Media
Rare / Fans 1st Media is seeking an audience specialist to work alongside members of the Audience Team to manage strategic social media distribution, paid campaigns and partnerships to grow audience and drive traffic on various social platforms for Rare and its sister sites. He/she will be expected to optimize digital content, execute social media campaigns, identify trends, monitor metrics, determine performance and analyze results. An understanding of audience research, content publishing workflows, Facebook and social distribution methods, emerging media platforms and content marketing strategies is a must. Those afraid of testing and “then doing” should not apply. This role reports to the Senior Manager, Audience based in Atlanta, Ga. Qualifications • An independent spirit that thrives in a startup environment, can make decisions quickly and can handle several tasks at once. • Extremely organized. Must be able to multi-task, with a proven history of working quickly, efficiently and accurately under deadline pressures. • Proven ability to work with cross-functional teams. • Excellent presentation, content management and problem-solving skills. • A self-starter with a proven ability to produce dynamic results in a team environment. • Deep knowledge of social analytics tools and platforms with the ability to gather and report on the competitive landscape. • Bachelor’s degree (An educational background in digital media is preferred). • 1-3+ years’ experience managing and optimizing social media for a brand to drive shares, likes, click-throughs and conversions. • Demonstrated ability to attract and engage a broad audience using social media tools. • Experience in identifying content with viral appeal for a target audience. Visit website to learn more and apply.